The moment a person speaks of his or her career as a banker, minister, innovative director or cinematographer, an affordable clear photo in their career is painted in themind. But for publicists, numerous human beings are often stressed at the profession, some even visit the volume of posing questions like, what precisely is the work of publicists?.
Till now, I’m mystified as to why the work of publicists in Ghana is severely undervalued. Some or most of our music celebrities do no longer see the essence of usingpublicists or PR experts of their team(s). Employing publicists isn’t always limited to most effectiveentertainers, each public determine in one manner or the other genuinely wishes the services of a publicist. Numerous public figures (musicians) are fortunate enough to swing from one success to the other, that isbecause they have apt control team strolling their affairs professionally and that they also recognize what it method to rent publicists; yet it’s no longer a norm. On a massive scale, the few circle of folks that fathom the significance and reasons of employing publicists is their zeal to tell the sector their stories, projects, events, growtheir audience & bridge a gap among themselves and the media (local / international). It works like magic.
The number one aim for this text is to clarify and explainwhat it manner to employ a passionate and expertpublicist. Before I throw extra mild on who a publicist is, simply as artists paintings wonderful tough to create their work and yield exquisite results, same applies to publicists.
Who is a publicist?
A publicist is (also referred to as a public family membersspecialist) someone who generates media coverage for their consumer so as to sell them to the public. A publicist serves as a bridge between their customer and the public, by the usage of media outlets. Day-to-day responsibilitiesof a publicist depends on who the consumer is, their goals, plans, etc but merchandising is continually the focal point. Basically the work of a publicist is to influencepublic perception by the usage of strategic conversation.
Below is a listing of duties of publicists:
• Help write speeches, media alerts, biographies, newsletters, blogs etc.
• Manage any crisis.
• Oversee their patron’s image (paintings with a fashionstylist if needed).
• Put together an EPK (an electronic press kit).
• Pitch their client to the media.
• Make sure all branding is cohesive.
• Scan the media for any mentions, both positive and negative.
• Draft press releases.
• Manage any social media activity.
• Plan events and press conferences.
• Schedule interviews.
With the points said above, I clearly accept as true with I actually have connected weight to the obligations of a publicist.
Take into consideration acts like Stonebwoy, Sarkodie, Samini and Shatta Wale. They are constantly in the newsfor one cause or the other. One might ask, why did I singleout the acts? The answer is very simple, they’re now notsimply regular acts; they’re smart business men who recognize the rule of showbiz and apprehend what it approach to rent publicists.
The relationship between the names referred to above and their publicists is what stretches the creativity of eachevents to find approaches of tempting the media to bite. This method uncovering more depth and layers in theirpaintings than what the artist anticipates for.
Over the years, my checks as a publicist I actually havecome to the realization that maximum ambitious public figures (artists, actors, djs, etc) who are striving hard to reach the apogee in their profession do not understandthe importance of publicity.
They’re uncertain of what to anticipate from publicists. The moment you find yourself in the innovative industry particularly tune, you want to apprehend how exposureworks, it’s importance, effect and the load it carries.
If every artist, be it upcoming or already installed should rent publicists, keep them in excessive esteem and feetheir offerings, there’s excessive chances of accentuating their manufacturers and personalities in the public eye.
I consider this text will make for higher cooperation and verbal exchange between artists and their publicists is pursuit of a commonplace goal.